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What Is an SEO Brown Bag Presentation?

  • Writer: Kyle Place
    Kyle Place
  • Jul 3
  • 2 min read
The official SEO brown bag character
The official SEO brown bag character

SEO Brown Bag Presentation Define:

An SEO brown bag presentation is an informal, internal training session or knowledge-sharing meeting focused on search engine optimization (SEO). Typically held during lunch hours (hence the term “brown bag,” referencing bringing your own lunch), these sessions are designed to educate team members—marketers, developers, content writers, product managers, and others—on SEO concepts, trends, strategies, and best practices.


Why Host an SEO Brown Bag Presentation?

Brown bag sessions offer a casual, collaborative environment to improve internal SEO knowledge. In many organizations, SEO is siloed within the marketing team or outsourced to agencies. Brown bag presentations help democratize SEO knowledge across departments, which is critical since SEO impacts everything from web development and design to content strategy and product roadmaps.


Key Benefits:

  • Cross-functional alignment: Helps teams understand how their work affects organic search performance.

  • Internal upskilling: Raises the SEO literacy of non-specialist teams.

  • Better collaboration: Improves communication between SEOs, developers, and content creators.

  • Real-time feedback: Encourages questions and discussions that lead to better SEO decisions.


What Topics Are Covered in an SEO Brown Bag?

Depending on the audience and goals, topics might range from basic to advanced. Here are a few common themes:

  • SEO 101: What is SEO, and why it matters for your business

  • On-page SEO best practices: Title tags, meta descriptions, headings, internal linking

  • Technical SEO: Crawlability, indexation, site speed, schema markup

  • Keyword research & intent: How to find and use the right keywords

  • Content optimization: Writing for both users and search engines

  • SEO tools overview: How to use tools like Google Search Console, Ahrefs, Semrush

  • SEO for product teams: How site changes impact organic visibility

  • Recent algorithm updates: How Google’s changes affect rankings


Who Should Attend?

Anyone whose work touches the website or content can benefit, including:

  • Marketers (content, paid, brand)

  • Developers and engineers

  • Product managers

  • UX and design teams

  • Executives and stakeholders

Even customer support or sales teams can gain value by understanding how users find the website organically.


Tips for Hosting a Great SEO Brown Bag Session

  • Know your audience: Tailor the level of detail and examples to the participants’ familiarity with SEO.

  • Keep it interactive: Include real examples, short demos, or live audits of your own website.

  • Encourage questions: Create a relaxed atmosphere where attendees feel free to speak up.

  • Record the session: Share it later with those who couldn’t attend.

  • Follow up with resources: Send slides, SEO checklists, and recommended reading afterward.


Final Thoughts

An SEO brown bag presentation is one of the most effective, low-effort ways to foster a search-first mindset across your organization. Whether you're an in-house SEO trying to educate coworkers or a marketer looking to break down silos, brown bag sessions are a powerful way to build SEO awareness and collaboration.

 
 
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